Real-time analytics is a powerful tool in the detection and prevention of fraud across various industries. By analyzing data in real-time, organisations can identify patterns, anomalies, and suspicious activities, enabling them to respond quickly to potential fraudulent incidents. Here are several ways real-time analytics can be used to detect fraud:
Streaming Data Analysis
Real-time analytics can process and analyze streaming data sources, such as social media feeds, IoT sensors, or transaction logs, to identify emerging trends and patterns.
Real-time analytics can establish a baseline of normal user behavior by analyzing historical data. Deviations from this baseline, such as sudden changes in transaction frequency, amounts, or locations, can be indicative of fraudulent activity.
Analyzing real-time data allows organisations to recognize patterns associated with known fraud schemes. Machine learning models can be trained to identify these patterns and adapt to new types of fraudulent behavior.
Continuous monitoring of transactions in real-time enables the identification of suspicious activities as they occur. Algorithms can be set up to trigger alerts for transactions that deviate from predefined norms.
Real-time analytics can be used for identity verification during account creation, login, or transaction processing. Multi-factor authentication and biometric data analysis can add an extra layer of security.
Real-time analytics can analyze device attributes and behaviors associated with online transactions. Unusual device behavior or multiple accounts associated with a single device may raise flags for potential fraud.
Customer Behaviour Analytics
Real-time analytics can analyze customer behavior patterns to identify deviations from typical behavior. For example, unusual login times or patterns of accessing accounts may signal fraudulent activity.
Machine Learning Models
Machine learning models can continuously learn and adapt to new fraud patterns. Real-time analytics enables the deployment of these models to make predictions on incoming data and detect emerging threats.
By integrating real-time analytics into fraud detection systems, organisations can significantly enhance their ability to identify and prevent fraudulent activities, reducing financial losses and protecting both customers and the integrity of their systems.
Unfortunately, traditional tools and approaches to data and analytics do not scale to deliver solutions like this.
There are too many delays in the process, and the systems often used are not performant enough to process high volumes of data with low latency. In addition, traditional business intelligence tools are not rich and flexible enough to meet the business demands.
This technology stack needs to be re-invented for the cloud, with tools and architectural patterns that are built for real-time advanced use cases and predictive analytics:
We are Ensemble, and We help financial services businesses build and run sophisticated data, analytics and AI systems that drive growth, increase efficiency, enhance their customer experience and reduce risks.